Google Analytics is a free tool that offers insights into your website visitors. You do not need any special technical knowledge to use Google Analytics with your Mobilize account.
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Once installed, you can use Google Analytics's easy-to-use reporting dashboard to create custom reports and monitor supporter engagement metrics such as:
visitor conversion rates (how many visitors are signing up)
new vs. repeat visits (how many of your Mobilize feed visitors are returning supporters)
traffic sources (where visitors to your Mobilize feed are coming from)
which devices your supporters are using to engage with your organization on Mobilize
And more!
Setting up the Mobilize <> Google Analytics Integration
Step 1: Create a Google Analytics account.ย
Step 2: Create a data stream. Navigate to the Admin tab on the left menu, select Data streams in the Data collection and modification section, then select Add stream > Web. Here you'll add the URL for your Mobilize feed, in the format www.mobilize.us/yourslug. When you're done, select Create & continue.
On the next page, you'll see your stream details, including a Measurement ID beginning with "G-", like below. Copy that ID to your clipboard.
Step 3: Navigate to your Mobilize dashboard and then to your Settings tab. Scroll to the Analytics section, and paste your Google ID from Step 1 in the box labeled Google Analytics 4 ID.
This ID is unique to your Mobilize feed. Now, Google will capture anonymized data about the way visitors interact with your Mobilize feed and signup pages.
You can access all the information Google tracks by logging into your Google Analytics account.